To celebrate an astonishing 2014/15 season that saw Messi win the treble with Barcelona, Adidas decided to make a commemorative boot with the ‘Messi 10 Boots′ expected to be the first in a line of special edition boots.
Only 100 pairs of the ‘Messi 10/10′ boots were produced and the only size available was 8.5 – the boot size of Messi – with just 89 of them being sold to the public at a special event hosted by Adidas at their store.Obviously Messi himself took one of the pairs Cheap Nike Mercurial Vapor X while he also gave a pair of the boots to 10 specially selected players through the ‘chosen by Messi’ campaign. Among those lucky enough to be selected were Manchester United striker James Wilson and Chelsea’s South American duo Kenedy and Boga.
Each pair came with an embossed leather tag that displayed the individual serial number ensuring that the boots will no doubt become collector’s items. Of course the boots sold out within hours so for those of you who were hoping to get your hands on a pair, Nike Hypervenom Phantom II, you’d be better off checking out Harvey Norman’s soccer boots section and buying something a little more attainable.
The ‘Messi 10/10′ campaign comes off the back of a major re-brand of their boots by Adidas and they’ve released several marketing campaigns starring Messi in recent months following the release of the MESSI15 boot back in July.