Wood-polymer composites (WPCs) clearly represent a growing market – worldwide. The most common application of WPC is decking which is one of the fasted growing markets within garden design. WPC decking recently became available in retail for Austrian consumers. However, WPC decking is still unknown by most Austrian consumers. Therefore,make your own doors plastic a survey was carried out to reveal consumer perceptions of WPC decking incorporating environmental aspects. The survey targeted single-family home owners and “do-it-yourselfers.” The approach employed was product concept testing including conjoint analysis.
Although this survey is quite unique, it is not the only consumer study dealing with flooring. Studies examining consumer and customer perceptions of wood-polymer decking often included comparisons with wood , , , , , , , concrete  or laminate . Generally elicitation of attributes for analyzing (prospective) consumers’ purchase decisions regarding wood products is based on literature reviews and expert interviews. Johnsson et al.  utilized Kelly’s  repertory grid technique and content analysis to systematically identify attribute categories that are associated by consumers with solid wood, wood-based panels and WPC composites. The most preferred core categories associated with solid wood were naturalness, woodlikeness, living impression and value.
Smoothness was specifically associated with WPC composites. Conjoint analysis was applied in several studies as an appropriate means to more realistically simulate purchase decisions among various alternatives , , , , . Based on conjoint results, market shares have been simulated for differently treated wooden decks . The attributes most relevant for consumers’ wood products buying decisions extracted by conjoint analysis were material, durability, and to some extent price , , , , . A North American conjoint based study  underlined the change of consumer preferences toward WPCdecking departing from pressure treated decking from 2001 to 2003. This study further underscored the responsiveness of the conjoint method to market events.
For outdoor wood products a study by Mantau and Knauf  and for decking a study by Roos and Nyrud  showed that a green consumer segment exists.heat build up wood plastic composite decking It is composed of women and married couples with higher education. Conclusions that in do-it-yourself (DYI) sector environmental considerations and eco-labels have an impact on consumer preferences for wood products such as decking may be drawn. Corresponding esthetics and quality are seen as a pre-condition for the purchase of eco-labeled products .[url=http://www.woodplasticcompositepanel.com/project-case/outdoor-floor-tile]Outdoor floor tile[/url] A study of laminate flooring  indicates that appearance is a central aspect for flooring preferences, which is supported by previous studies in German speaking countries, e.g. . Roos and Hugosson  suggest focusing on enhanced marketing of flooring products utilizing environmental attributes. .
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